The Senior Director of Marketing is responsible for building and executing communication plans to increase recruitment and retention in YMCA membership and programs. Specific duties include managing social media platforms, website management, program marketing, brand management and training staff on how to utilize marketing platforms.
· Bachelor's degree in related field or equivalent combination of education and experience.
· Previous professional experience in marketing, public relations and/or communications preferred.
· Excellent computer skills and experience with standard business software.
· Experience with the following software is preferred, but not required: Daxko, Canva, Marq and Adobe suite.
· Must have good interpersonal, public relations and communications skills, including the ability to make presentations and handle media inquiries.
· Strong written and oral communications skills.
· Bilingual candidates are encouraged to apply.
· An understanding of branding and the ability to follow nationally established branding guidelines.
· Understanding of industry best practices.
· The ability to provide professional insight and advice to produce best results.
· The ability to manage multiple projects and adjust shifting priorities as they change.
· Troubleshooting and problem-solving skills.
· This position requires sitting, standing and operating a computer for extended periods of time.
· CPR and First Aid certifications are required within 90 days of hire.
· Praesidium Academy trainings.
· YMCA Team Leader or Multi-team/Branch Leader certification preferred.
1. Provide leadership in extending the YMCA’s online presence, including website management, social media management, electronic newsletters and app.
2. Develop online outreach strategies and plans. Ensure all online content reaches target audiences with the appropriate tone & manner.
3. Use technology to cultivate new opportunity and exposure for the YMCA through storytelling and impactful messaging.
4. Research emerging technologies and assess their potential use in support of YMCA business and mission.
5. Research and develop tools to monitor impact of social media and web presence.
6. Work with marketing, development and operation teams to develop and innovate ways to incorporate digital media into the marketing efforts and campaigns of the YMCA.
7. Assist with website maintenance, updates and consistent messaging.
8. In conjunction with graphic designer, create promotional materials for assigned marketing and communications initiatives to include, but not restricted to, advertisements, e-blasts, banners, posters, flyers, brochures, reports, social media, and other print, online and creative materials.
9. Ensure compliance with national Y brand throughout the organization.
10. Attend wellness fairs on behalf of the association to promote membership, programs and events.
11. Communicate with staff, members, volunteers, parents, contractors, and vendors in completion of initiatives.
12. Assist with vendor bidding on projects.
13. Provide assistance to staff in developing their branch and program promotions. Conduct staff training as necessary on branding.
14. Assist department in development of new marketing and communication strategies.
15. Participate in Manager on Duty schedule as assigned.
16. Performs other duties as assigned.
Communication & Influence
Functional Expertise
Innovation
Collaboration
· Bachelor's degree in related field or equivalent combination of education and experience.
· CPR and First Aid certifications are required within 90 days of hire.
· Praesidium Academy trainings.
· YMCA Team Leader or Multi-team/Branch Leader certification preferred.