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Marketing & Development Coordinator
YMCA of the Pikes Peak Region
Full Time Marketing/Development Director position with benefits.
Job Description
This position supports the work of the Y, a leading nonprofit committed to strengthening community through youth development, healthy living and social responsibility. Serves as a member of the leadership team providing marketing and communication strategies to advance the YMCA’s mission through activities and programs, the annual giving campaign, events, government and private grants, and maintaining a social media presence.
Qualifications
1. Bachelor’s degree in a related field or equivalent
2. One or more years of professional experience with a background in marketing/fundraising in the YMCA or another nonprofit preferred.
3. Ability to relate to community leaders and diverse groups of people from all social and economic segments of the community.
4. Working knowledge of giving and charitable vehicles.
5. Ability to tell the story of the YMCA enabling potential donors to understand the YMCA and how they contribute to the achievement of its mission.
6. Knowledge of the media and its use in gaining exposure for YMCA events and programs.
7. Foundation and government grant writing expertise.
8. Excellent personal computer skills and experience with standard business software.
9. Must have good interpersonal, public relations and communications skills, including the ability to make presentations.
Essential Functions
Develops annual operating goals, objectives and plan for the marketing and communications area. Monitors the achievement of this plan, taking appropriate action to ensure that the goals and objectives are met.
Develops, produces and distributes program information necessary to promote assigned programs, in accordance with membership and marketing plans.
Maintains the YMCA’s presence across all social media.
Develops marketing and communications content to be used in printed, video, and digital media.
Establishes contacts with media representatives and writes and submits press releases when appropriate. Maintains updated files of YMCA’s media relations (both press and electronic).
Develops, monitors and administers assigned annual budget and maintains a positive fiscal position.
Develops effective working relationships with service groups, community organizations and companies. Makes presentations about the YMCA.
Hires, trains, evaluates and supervises assigned staff and volunteers. Provides development and leadership.
Provides and maintains related statistics and reports.
May plan and coordinate special events.
Develops, implements, and manages marketing plans to promote program and membership growth for the YMCA. Executes strategies to ensure that members and program participants connect with the YMCA and one another.
Directs and coordinates the annual fundraising campaign.
Develops strategies to increase volunteer involvement.
Tracks all gifts and pledges by source and purpose and provides reports as needed.
Provides training in fundraising. Educates, motivates and provides feedback to individuals related to best practices in the fundraising process.
Develops communication plans to ensure members, participants, and the community understand the case for support. Plans and oversees the association’s annual meeting, annual reports, newsletters, brochures and reports.
Represents the association as required by the CEO.
Required Certifications
Bachelor’s degree in a related field or equivalent
One or more years of professional experience with a background in marketing/fundraising in the YMCA or another nonprofit preferred.