Key Functions/Responsibilities:
In accordance with the policies, by-laws and constitution of the YMCA of Greater Boston, the Associate Executive Director directly responsible for the Y Experience in their branch and supports a high-quality Y Experience across the branches in their operations group. This includes ensuring customer service and high-quality programs across all departments and branches in the operations group. The Associate Executive Director will create a transformative Y Experience that builds loyal members, energizes employees and volunteers, inspires donors and stimulates growth and innovation.
The Associate Executive Director will drive success in the following areas of responsibility to support a strong Y Experience:
Customer Service and Experience – Train, coach, conduct Reality Checks and hold staff accountable to exemplary service to members, program participants and their parents across all departments and programs.
Respond immediately to net-promoter feedback and concerns.
Membership and Program Enrollment, Growth and Experience - Drives membership and program enrollment and growth while ensuring a high-quality and transformative Y Experience as demonstrated by net-promoter scores and other experience metrics.
Fiscal management - Develops an annual budget according to association instructions and ensures successful execution to the plan. Works with all direct reports to identify growth opportunities, forecasting on a monthly basis, and correct financial deficiencies on a timely basis.
Child Development – Collaboratively work with the Child Development department leads to ensure a positive experience for children and parents participating in the programs. Create a strong working relationship between branch operations and child development.
Innovation – Leads design thinking practices to develop innovative solutions for their branch and association-wide opportunities and challenges. Works to master, demonstrate and coach others in design thinking.
Board development and Fundraising– Leads branch community fund raising campaign, engaging staff and members to meet quarterly and annual goals. Supports strong board and volunteer leadership and participation.
Engages in on-the-job experiences with the Senior Executive Director or Executive Director to develop their board leadership and fundraising skills and expertise.
Marketing and community engagement – Represents and promotes Y membership and programs in the community and at events. Actively drives internal marketing efforts (i.e. activating staff for referral programs) and consistent social media engagement through branch channels.
Performance Achievement - Ultimately accountable for the performance of their team. Directly responsible for hiring, coaching and managing all direct reports and ensuring compliance with association hiring practices for all positions within their organizational structure. Conducts quarterly connections with direct reports to ensure progress with OKRs, ability to work well with others and discuss career development.
Trends - Stays current on trend identification and implications for the branch in the following areas:
Service area demographics
Competitive analysis and external environment changes
Special Events in the community
Membership
Health and Wellness
Youth and Family Programs and other programs and initiatives operated by their branch
In addition, the Branch Executive Director shall participate in all meetings as requested and will asked to lead association wide initiatives and other assigned duties.
Outcomes and position expectations for their branch:
Successful Strategic Plan metrics, Net-Promoter Scores and Objectives and Key Results (OKRs).
The Branch Operations Director will be seen as a subject matter expert and an innovator in the core business and programs of the YMCA: membership, health and wellness, aquatics, sports, family programming and any additional branch specific programs.
Operating practices and systems are in place and consistently implemented for:
Membership growth & retention
Program enrollment and growth
Facility cleanliness
Overall member experience
Timely action planning is in place (with effective) for operating units and/or program areas that have performance concerns.
Successfully leads committee(s) of the advisory board as assigned.
Fundraising goals are accomplished.
Full-time staff have a development plan and are making progress toward goals.
Identification of development opportunities for their direct reports and high potential leaders.
Branch staff are achieving (at minimum) metric targets and producing meaningful qualitative results. This includes net-promoter scores and OKRs.
A collaborative and strong working relationship between branch operations and child development.