Membership and Community Outreach Director

Essential Functions and Duties:

• Working with the Senior Program Director and Executive Director, target local community organizations to partner and collaborate with, to help grow the Y’s impact.
• Manage child watch and welcome center staff schedule.

• Perform research necessary to develop, plan and implement communications (education and outreach) campaigns to help drive membership and community knowledge of Y programs, services & benefits offered.
• Outreach to local companies and organizations to establish alliances.
• Ensure all membership and marketing efforts are consistent with the Association’s mission, strategic goals and community needs.
• Recognize and promote member service, acquisition and retention as the primary responsibility of all staff throughout the association.
• Lead and implement all aspects of the new member acquisition process including prospecting, sales, tours and follow up.
• Work closely with the Marketing department to coordinate all membership promotional efforts and campaigns throughout the year to achieve monthly & annual goals. 

• Teach and train all staff members how to be a friendly and welcoming presence in the Y.
  1. Provide excellent member service by exceeding member expectations including being a good listener, caring about member’s well-being and checking in on their progress. Staff must also take the initiative to talk with members and to make them feel welcome.
• Meet and exceed monthly and annual membership sales goals.
• Conduct prospective member tours as per training.
• Use Listen First skills to build relationships with members, program participants and prospects.
• Assist in grass roots marketing including handing out flyers, working tables at community events, and attending other special events as needed
• Be ready and able to respond to an emergency, assemble emergency equipment and assist in care of the victim.
• Attend all staff meetings (mandatory) and be able to work as a team player.
• Work some nights and weekends as assigned.

• Works with the Senior Program Director and Executive Director to identify funding opportunities, preferred funding targets, and approaches to solicit needed support.
• Develops and maintains key long-term relationships with donors and community members.
• Helps develops and manages member donor week and community phase to support the annual campaign.
• Maintains and cultivates relationships with community leaders.
• Leads annual campaign special events.  Work with Senior Program Director, Executive Director and Branch Leadership to implement successful events.
• Analyzes trends in annual giving campaign, identifying opportunities and challenges.  Develops strategies to ensure goals are met.
• Collaborate with and support all Melrose YMCA departments including Health and Wellness, Aquatics, Y Academy, Sports and Facilities.

• Perform all other duties as assigned.