Marketing and Development Director

Performance Requirements: 

• Must be committed to the Mission, Core Values and Focus Areas both on and off the job.
• Ability to work as part of the YMCA team and deliver top-quality service and program offerings to our members.
• Work in harmony with volunteers, fellow directors and paid staff toward making our organization a best practice.
• Ability to work in and resolve conflict situations.
• Ability to creatively develop marketing, development, and community outreach-related programs.
• Must have an insurable driving record and valid driver's license.

Development:

• Develops, adopts and effectively administers annual departmental budgets.
• Provides strategic leadership for the following programs related to Association financial development -

• Annual Giving
• Capital Campaigns
• Planned Giving
• Grant identification and proposal writing
• Special Events / Sponsorship
• Coordinates the solicitation of sponsorship for all Association programs and activities.
• Coordinates with CEO in the development and sustainment of the Cornerstone Club.
• Maintains accurate records of contributions and provides timely acknowledgment of gifts.
• Works closely with Chief Operations Officer in coordinating annual United Way campaign.

Community Outreach / Special Events: 

• Builds the community’s understanding of the YMCA’s cause and impact.
• Develops, nurtures and maintains positive collaborative relationships with area schools, churches, civic groups, local government entities, community organizations and other non-profits.
• Actively participates in all staff functions, special events and community events as required, requested or assigned.
• Represents the YMCA at community events.
• Plans and coordinates Association’s Annual Dinner, Past President’s and Cornerstone Club Luncheon.

Marketing:

• Develops and implements effective marketing and communication strategies for the association.
• Develops and implements annual marketing plan and calendar.
• Develops, produces and distributes program, membership, and event information to target audiences.
• Develops and implements effective brand management processes and coordinates accordingly with other directors.
• Serves as Brand Advocate for the organization.
• Conducts marketing research as needed by the association.
• Serves as staff liaison, along with Membership and Marketing Director, for the monthly Membership and Marketing Committee meetings.
• Manages website.
• Administers all social media accounts in a manner consistent with brand identity of the YMCA.
• Serves as historian of YMCA functions, events and programming.
• Coordinates with local media.

 Volunteer Engagement:

• Work with CEO on all Board Development activities.
• Develops strategies to increase volunteer involvement at all levels of financial development.
• Recruits volunteers, in collaboration with Chief Operations Officer and program directors, to train and secure placement for selected volunteer applicants.
• Maintains records of volunteers, organization-wide, for annual reporting purposes.
• Responsible for coordinating set-up for monthly board meetings.

 General:

• Takes responsibility for procurement and maintenance of all equipment, supplies and facilities related to development and marketing.
• Oversees the recruiting, hiring, training and supervision of all Resource Development and Marketing staff.
• Keeps records essential for control, evaluation and reporting to regulatory agencies, committees, Board of Directors and CEO.
• Participates in weekly staff meetings.
• Assumes other tasks or responsibilities as assigned by supervisor.