Wellness Director

YMCA
Salary
$50,000.00
Resumes Accepted Until
Resume Contact
[email protected]
Looking for an energetic, go-getter to join our growing team! 
Job Description

EXPECTED OUTCOME OF ROLE: “As the Wellness Director, you are a critical component to assisting individuals, businesses and organizations with the behavior change model in a healthier lifestyle through engagement, encouragement, and meaningful connections.  The ability to lead a team of peers, personally connect members to the Y and each other, be highly organized and possess quality character for collaborating with co-workers, members, associates, volunteers, donors and the general public will result in the excellence in service desired.”                           

POSITION SUMMARY:  The Wellness Director, under the direct supervision of the Branch Executive Director, is responsible for implementing innovative tactics to engage new and returning members and create sales opportunities outside of the Y facility. This position is expected to lead a high-performing and engaging wellness department. The Wellness Director will be responsible for implementing programming in our Wellness Department. The incumbent is responsible for working alongside the membership team for developing and managing 1,800+ membership units. This position also has responsibility for a portion of the community phase of the branch’s Annual Giving Campaign.

Qualifications
  • Bachelor’s Degree or commensurate work experience in fitness/wellness preferred with experience in sales, public relations, and marketing.

  • Previous management experience in recruitment, training and supervision of staff and volunteer groups.

  • Must be willing and able to work a flexible schedule, particularly evening and weekend hours.

  • Provide backup coverage to fitness classes and programs in the absence of instructors to minimize member/participant disruptions.

  • Excellent problem solving, organizational and communication skills.

  • Strong leadership and excellent customer service skills.

  • Ability to set the standards for and model exceptional member service and build a culture of member involvement and engagement in all staff.

  • A positive, can-do attitude and the ability to work creatively and independently or as part of a team.

  • Sound judgment and decision making as well as problem solving and interpersonal skills to relate to people of all socio-economic levels and diverse backgrounds.

  • Ability to provide facility tours, travel locally to meetings and stand for many hours at a time.

Essential Functions

MISSION DRIVEN: Upholds the Mission of the YMCA, and demonstrates behaviors that reflect a determined, nurturing, genuine, hopeful, and welcoming nature.   

SUPERVISION: Leads, coaches and mentors a high-performing and engaging Wellness Department including Healthy Living Coaches and Group Fitness Instructors. Ensures staff achieve metric targets and produce meaningful qualitative results. Provides leadership in the daily operations of the branch. Communicates across departments to inspire member focused culture that results in increased member retention.  

FISCAL RESPONSIBILITY:

  • Develops and manages the Wellness operating budgets as well as collaborate with Membership to meet or exceed budget targets.

  VOLUNTEER DEVELOPMENT & ANNUAL CAMPAIGN:

  • Responsible for a portion of the community phase of the Annual Giving Campaign by serving as a liaison for the Campaign Chair and the Annual Campaign Leadership Committee. 

  • Help develop and implement ongoing volunteer & donor cultivation and stewardship practices 

  • Actively participates in the recruitment of volunteers   

ENGAGEMENT & RETENTION:

  • Develops and implements sustainable member engagement strategies with focus on increasing member retention.

  • Drives development of innovative and high-quality programs within the Wellness and Membership Department, which supports branch and association mission, goals and strategies.  

  • Creates a member-focused culture and models’ relationship-building skills in all interactions.  Fosters a climate of innovation and resolves problems to ensure member satisfaction. Set the standards for and model exceptional member service.

  • Works in conjunction with the Director of Marketing and Communications for coordinating and managing member communications – monthly e-blasts, website, social media, in-branch communications, member inquiries, etc. In this capacity, the Wellness Director collaborates with the leadership team, front line staff, and association office marketing & communications teams.

  • Responsible for leading Member Survey Action Team & achieving high member satisfaction rates.

  • Develops and cultivates strong relationships throughout the branch, association and community. 

 Internal Responsibilities:

  • Hire, supervise, train, evaluate and support all wellness staff.

  • Ensure program delivery, consistency, and fidelity of wellness programs at all locations.

  • Recruit, screen, and enroll participants into wellness programs.

  • Organize and maintain a master schedule of classes offered across the association.

  • Assist wellness staff with launching of each program group and the evaluation of each group.

  • Assist with retention and commitment of program participants

  • Regularly analyze data from programs to ensure they meet applicable quality and performance metrics. 

SUPERVISION: Leads, coaches and mentors a high-performing and engaging Membership and Wellness Department staff. Ensures staff achieve metric targets and produce meaningful qualitative results. Provides leadership in the daily operations. Communicates across departments to inspire member focused culture that results in increased program and member retention.

Cause-Driven Leadership Competencies

Cause-Driven Leadership Certification is desired or obtained within six months of hire.

Required Certifications

Personal Trainer Certification from a Nationally recognized organization.