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The YMCA of Greater Nashua is a well-respected association and a leader in the region.
Job Description
The Chief Mission & Brand Advancement Officer (CMAO) is responsible developing and executing strategies to advance the organization's philanthropic support and enhance brand awareness. This leader will oversee implementation of all development and communication plans ensuring effective integration of all relevant disciplines. This role will lead efforts to communicate and advocate the YMCA's impact, values, and initiatives to diverse audiences, ensuring that the organization's vital work is recognized and supported within the community and beyond.
The CMAO will deepen the engagement of our staff and volunteers in philanthropy and marketing while further advancing the culture throughout the association. The CMAO will ensure a safe, inclusive and welcoming atmosphere that promotes a genuine sense of belonging for all.
Qualifications
- Bachelor’s degree with a minimum of seven years experience of professional fundraising / mission-driven marketing, brand strategy, community engagement, public relations or a related field.
- Baseline certification in fundraising the CFRE (Certified Fund Raising Professional) is preferred.
- Experience in all aspects of fundraising, including: annual campaigns, major gifts, grant writing, online giving, planned giving, special events and capital campaign preferred.
- Proven record of successfully achieving fundraising goals, tracking outcomes and managing budgets with performance-based campaigns and special events
- Must have demonstrated results of positive engagement and success with volunteer, corporate, foundation and elected officials.
- A high level of interpersonal skills to effectively relate and motivate volunteers and staff to achieve financial development goals and as strong advocates.
- Knowledge and understanding of community resources and the ability to engage and partner these resources with the YMCA to meet strategic objectives.
- Excellent written, verbal and presentation skills to inspire others to support the YMCA.
- Excellent relationship-building and interpersonal skills with a welcoming, enthusiastic presence providing the ability to work effectively and collaboratively with a diverse team of individuals with different backgrounds, abilities, opinions and perceptions to foster positive and inclusive outcomes.
- Strong computer skills with ability to research and analyze data, set annual fundraising and marketing plans that aligns with budget.
Essential Functions
- Philanthropic Strategy Development
- Donor Engagement and Stewardship
- Major Gifts and Campaigns
- Corporate and Foundation Partnerships
- Fundraising Events and Initiatives
- Leadership and Team Development
- Budgeting, Financial Reporting and Analysis
- Donor Recognition & Reporting
- Mission Strategy and Leadership
- Brand Awareness and Marketing
- Community Engagement and Partnerships
- Communications and Public Relations
- Impact Measurement, Reporting and Sharing
- Advocacy
- Supervise a team of 6 including: Director of Annual Giving, Director of Major Gifts and Planned Giving, Director of Marketing, Graphic Designer, Contract Grant Writer, Director of Strategic Partnerships and Initiatives
- Staff Supervision and Coaching
- Volunteer Leadership and Support
- Professional Development, Knowledge & Organizational Resource
Cause-Driven Leadership Competencies
Mission Advancement: Incorporates the Y’s mission and values into the organization’s vision and strategies. Ensures community engagement; promotes the global nature of the Y. Leads
a culture of volunteerism ensuring engagement, inclusion, and ownership. Leads a culture of philanthropy.
Collaboration: Advocates for and institutionalizes inclusion and diversity throughout the organization. Initiates the development of relationships with influential leaders to impact and strengthen the community. Is recognized as an inspirational community leader who navigates complex political and social circles with ease. Communicates to engage and inspire people within and outside the YMCA. Ensures that a talent management system is in place and executed effectively.
Operational Effectiveness: Possesses penetrating insight and strong strategic and critical thinking skills. Invests resources in well-designed innovation initiatives. Creates a structure to deliver organization-wide results to achieve objectives. Develops and implements stewardship strategies. Determines benchmarks and ensures appropriate leadership to meet objectives.
Personal Growth: Creates a learning organization. Effectively drives change by leveraging resources and creating alignment to expand organizational opportunities. Shares authority
and demonstrates courage and humility. Has the functional and technical knowledge and
skills required to perform well; uses best practices and demonstrates up-to-date knowledge
and skills in technology.