Membership & Healthy Living Director - Southeast Family YMCA

YMCA
Salary
$43,888.00
How to Apply
Apply Online
Resumes Accepted Until
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Job Description

OVERVIEW:
This is an opportunity to join a mission-driven, energetic team committed to making a positive impact on individuals, families, and communities. As the nation’s leading nonprofit organization committed to strengthening communities through youth development, healthy living and social responsibility, the Y offers more than just a job. We offer you a career with a future and the chance to make a lasting difference in your community.

EXPECTED OUTCOME OF ROLE: As the Membership & Healthy Living Director, you are a critical component to assisting individuals, businesses and organizations with the behavior change model in a healthier lifestyle through engagement, encouragement, and meaningful connections. The ability to lead a team of peers, personally connect members to the Y and each other, be highly organized and possess quality character for collaborating with co-workers, members, associates, volunteers, donors and the general public will result in the excellence in service desired.

POSITION SUMMARY:
The Membership Director, under the direct supervision of the Executive Director, is responsible for implementing innovative tactics to engage new and returning members and create sales opportunities outside of the Y facility. This position is expected to lead a high-performing and engaging Membership department, with the total of approximately 30 staff. The Membership Director will be responsible for implementing programming in our Healthy Living Department. The incumbent is responsible for developing and managing 1,800+ membership units. This position also has responsibility for a portion of the community phase of the branch’s Annual Giving Campaign, with the most recent fundraising goal of $76,000.

Qualifications
  • Bachelor’s Degree or commensurate work experience in sales, public relations, marketing with background in fitness/wellness preferred.
  • Previous management experience in recruitment, training and supervision of staff and volunteer groups.
  • Must be willing and able to work a flexible schedule, particularly evening and weekend hours.
  • Excellent problem solving, organizational and communication skills.
  • Strong leadership and excellent customer service skills.
  • Ability to set the standards for and model exceptional member service and build a culture of member involvement and engagement in all staff.
  • A positive, can-do attitude and the ability to work creatively and independently or as part of a team.
  • Sound judgment and decision making as well as problem solving and interpersonal skills to relate to people of all socio-economic levels and diverse backgrounds.
  • Ability to provide facility tours, travel locally to meetings and stand for many hours at a time.
Essential Functions

MISSION DRIVEN: Upholds the Mission of the YMCA, and demonstrates behaviors that reflect a determined, nurturing, genuine, hopeful, and welcoming nature.

SUPERVISION

  • Leads, coaches and mentors a high-performing and engaging Membership and Healthy Living Departments, with the total of approximately 15 membership staff, 12 Healthy Living Coaches, and 30 Group Fitness Instructors.
  • Ensures staff are achieving metric targets and producing meaningful qualitative results
  • Provides leadership in the daily operations of the branch.
  • Communicates across departments to inspire member focused culture that results in increased member retention.


FISCAL RESPONSIBILITY:

  • Develops and manages the Membership operating budgets and meets or exceeds budget targets.
  • Responsible $1,000,000 of the branches $2,000,000 total budget
  • Membership Units: 1,800.


VOLUNTEER DEVELOPMENT & ANNUAL CAMPAIGN:

  • Responsible for a portion of the community phase of the Annual Giving Campaign by serving as a liaison for the Campaign Chair and the Annual Campaign Leadership Committee
  • Help develop and implement ongoing volunteer & donor cultivation and stewardship practices
  • Actively participates in the recruitment of Board Members and other volunteers


ENGAGEMENT & RETENTION:

  • Develops and implements sustainable member engagement strategies with focus on increasing member retention.
  • Drives development of innovative and high-quality programs within the Membership Department, which supports branch and association mission, goals and strategies.
  • Oversees returned draft recapture processes, which account for 50% of branch’s membership cancellations.
  • Manages the financial assistance program with the goal of extending Y mission.
  • Creates a member-focused culture and models’ relationship-building skills in all interactions. Fosters a climate of innovation and resolves problems to ensure member satisfaction. Set the standards for and model exceptional member service.
  • Responsible for coordinating and managing member communications – monthly e-blasts, website, social media, in-branch communications, member inquiries, etc. In this capacity, the Membership Director collaborates with the leadership team, front line staff, contact center and association office marketing & communications teams.
  • Responsible for leading Member Survey Action Team & achieve high member satisfaction rates.
  • Develops and cultivates strong relationships throughout the branch, association and community.

MEETINGS & COMMITTEE RESPONSIBILITIES:

  • Participates in weekly Leadership Meetings.
  • Coordinates monthly meetings for Membership Staff.
  • Participates in monthly Membership Cabinet meetings.
  • Participates in monthly Board meetings.
  • Serve on membership focused task forces as needed.