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Director will lead all membership inititatives across the association and develop highly effective recruiting and retention strategies.
Job Description
The Association Membership Director leads all membership initiatives across the association. Committed to our purpose of connecting people to their potential and community, this position develops highly effective recruiting and retention strategies for the organization, while ensuring their implementation and success in the branches. This role collaborates with leaders at all levels of the association and fosters an environment of innovation and forward thinking to drive results.
Qualifications
1. Bachelor's degree in business, sports, recreation, a related field, or equivalent.
2. 3 or more years of management experience, preferably in a YMCA or other not-for-profit agency.
3. Ability to direct assigned operations including revenue generation, volunteer development, supervision of staff, development and monitoring of budgets, marketing and public relations, and program development.
4. Ability to conduct research, analyze membership data, and provide thorough overview, assessment of membership trends, and plans of actions to meet organization goals and objectives.
5. Ability to establish and maintain collaborations with community organizations.
6. Demonstrated ability to define, refine and implement sales processes, procedures and policies.
7. Experience managing personnel and contributing toward the development of department strategy.
8. Strong analytical, problem solving, and collaboration skills.
9. Ensures standard operating procedures (SOPs) are written and kept up to date for all membership department tasks and functions and identifies gaps.
Essential Functions
1. Develops and directs high quality member engagement strategies and programs which support assigned branch’s mission, goals, and strategies.
2. Recruits, hires, trains, coaches, and develops employees. Reviews and evaluates staff performance. Develop strategies to motivate staff and achieve goals.
3. Cultivates, manages, and monitors assigned operating budget to meet or exceed targets. Recommends adjustments to the budget to ensure balanced operation and submits reports on current operations.
4. In conjunction with direct manager, establishes long-range plans for the expansion of engagement strategies and related to membership in harmony with overall YMCA objectives.
5. Excellent interpersonal skills; proven ability to work effectively as part of a team and to develop and maintain effective working relationships.
6. Identifies best practices and process improvements in attracting and retaining members. Develops, directs, and analyzes programs and retention strategies for maximum member satisfaction and retention.
7. Establishes an environment that ensures all member experience team members are aligned with goals, objectives, and association values.
8. Represents and promotes the YMCA with members and in the community, and develops and expands relationships with other organizations, businesses, and governmental entities.
9. Develops and directs high quality relationship-based member engagement strategies.
10. Provides recommendations for recruitment and retention strategies based on trends.
11. Demonstrates and supports the objectives of the Association as embodied in the mission statement and values.
12. Develops and executes, in concurrence with the Executive Director, a comprehensive, multi-level and integrated membership recruitment and retention plan, and programs to support the strategic objectives of the organization.
PHYSICAL REQUIREMENTS:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to use a computer for extended periods of time and be able to communicate using a computer and phone/smart device. The employee is regularly required to talk and/or hear. The employee frequently is required to sit and reach and feel with hands, fingers and arms. The employee must be able to move around the work environment. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision, distance vision, and the ability to adjust.
This position works a standard work week of 45-50 hours, but will also work evening or weekend hours to accommodate activities such as meetings and events. Travel is primarily local during the business day. Occasionally, out-of-the-area and overnight travel may be expected.
Cause-Driven Leadership Competencies
YMCA COMPETENCIES (Multi-Team Leader or Branch Leader):
Influence: Serves as a community leader building collaborations based on trust and credibility to advance the Y’s mission and goals.
Developing Others: Provides tools and resources for the development of others.
Project Management: Ensures execution of plans.
Decision Making: Integrates multiple thinking processes to make decisions.
Quality Results: Assigns clear accountability and ensures continuous improvement.
Change Capacity: Creates a sense of urgency and positive tension to support change.