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Association Director of Membership
YMCA of Greater Waukesha County
Membership Representative
New Rochelle YMCA
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Job Description
Under the direction of the Associate Executive Director, the incumbent directs all aspects of the membership experience for the branch including new member sales, retention of existing members, and membership training. Hiring, training, and developing Welcome Center staff. Develop, plan, and implement new procedures and methods to achieve strategic goals in membership sales and retention. Building relationships with community partners and corporate partners is essential in the success of this position.
Qualifications
Bachelor's degree in related field preferred or equivalent combination of education and
experience.
• One to three years' previous supervisory experience in customer service required.
• 3 or more years of management experience in a YMCA preferred.
• Must be 21 years of age
• Excellent personal computer skills and experience with standard business software.
• Ability to relate effectively to diverse groups of people from all social and economic segments of the community.
• One to three years previous sales experience with demonstrated growth and ability to achieve sales targets.
Essential Functions
1. Implements membership sales strategies that support recruitment of new members and
retention of existing members. Creates a member-focused culture and models
relationship-building skills (including Listen First) in all interactions. Fosters a climate of
innovation and resolves problems to ensure member satisfaction.
2. Develops strategies to motivate staff and achieve sales goals and retention goals.
3. Schedules and directs Welcome Center personnel and volunteers as needed. Reviews
and evaluates staff performance. Develops strategies to motivate staff and achieve sales
goals and retention goals.
4. Promotes program and membership enrollment in interactions with existing and
potential members. Coordinates program registration, including logistics to support
phone, walk-in and web registration. Coordinates with marketing efforts to maximize
enrollments and provides ongoing support to Program Directors on related issues.
5. Responsible for managing the annual budget; manages and implements the approved
budget for membership and takes appropriate action to correct variances
6. Ensures proper implementation of front desk procedures. Reviews and updates desk
procedures and communicates changes to staff. Coordinates with the business office as
necessary on financial transactions.
7. Organizes membership events at the Branch and attends community functions to
promote the Family YMCA and membership.
8. Leads assigned aspects of the fund-raising campaign and assists in meeting annual
campaign goals.
9. Participates in staff meetings and/or related meetings.
10. Attends Branch Board meetings.
11 . Attends Membership Cabinet meetings as required
12. Develop and maintain good community relations with businesses in the branch service
area and increases business involvement in the branch that directly relates to increased
membership sales and retention.
13. Become a YUSA trainer in membership courses, including but not limited to Creating the
Member Experience Trainer.
14. Works directly with the Wilson Executive Team to ensure that programming is meeting
expectations and communicating member feedback
15. Performs all other duties as assigned