Association Manager of Communications

YMCA
How to Apply
Apply Online
Grow your career with the Y as our Association Manager of Communications!
Job Description

Reporting directly to the Vice President of Communications, the Association Manager, Communications
will focus on internal communications, managing and enhancing the YMCA's new intranet, and ensuring
alignment with organizational goals. This role will also support earned media efforts and the management
of monthly All-Staff Webinars, fostering a cohesive and informed organization. 

Culture Statement

The culture of the Y is rooted in our Christian mission and core values. We strive every day to collectively
embody our purpose of serving as a catalyst to transform lives and communities through programs that
build healthy spirit, mind and body for all. We are respectful – we treat each other and those we serve
as we hope to be treated ourselves. We are caring – we show a sincere concern for others and their
well-being. We are honest – we are truthful in what we say and what we do, and we do not make
promises we do not intend to keep. We are responsible – we are good stewards of our resources, strive
for excellence and our actions are accountable to those we serve. We are innovative – we harness
creativity, are solution minded and forward thinking. We lead with faith.

Qualifications

Required Qualifications:

  • Bachelor’s degree in communications, journalism, English, or a related field.
  • Minimum of 3 years of experience in internal or corporate communications.
  • Proven ability to manage internal communication platforms, particularly intranets.
  • Strong skills in content development, editing, and project management.
  • Proficient in Office365 applications, including SharePoint, Teams, Viva Engage, and more.
  • Excellent written, oral, and interpersonal communication skills.
  • Ability to multitask, prioritize, and work effectively in a dynamic environment.
  • Strong attention to detail and organizational skills.
  • Experience with media relations and public relations strategies.
  • Collaborative nature and the ability to build relationships with diverse stakeholders.

All YMCA team members are expected to maintain a current and active status for all safety, risk, and programming certifications defined by the YMCA of Greater Charlotte. 

Preferred Qualifications:

  • Experience with nonprofit communications.
  • Familiarity with AP Style and internal communications best practices.

Working Conditions:

  • Regularly required to use a computer for extended periods of time and be able to communicate using a computer and phone/smart device.
  • Frequently required to sit and reach and must be able to move around the work environment.
  • Kneeling.
  • Standing.
  • Must occasionally lift and/or move up to 10 pounds.
  • Ability to work in excess of a 40-hour week with irregular work hours.
  • Speak concisely and effectively communicate.
  • Communicate in English, written and oral.
  • Ability to travel as needed.
Essential Functions
  • Develop and execute an internal communications strategy that engages staff and volunteers and
    supports the launch and ongoing development of the YMCA’s new intranet.
  • Oversee content development for the intranet and other internal communications, ensuring
    effective communication and user engagement.
  • Manage and implement an intranet content calendar that aligns with organizational priorities,
    ensuring timely updates and impactful messaging.
  • Develop and deliver internal communications materials, including email updates, newsletters,
    intranet and Viva Engage content, and webinars.
  • Collaborate with internal teams to collect and share impactful stories, strategic initiatives, and program updates across intranet platforms and in regular newsletters.
  • Lead the creation and coordination of monthly All-Staff Webinars, ensuring high-quality content and engagement with staff.
  • Work closely with centers and departments to ensure consistent communication and engagement across all locations.
  • Assist with crisis communications, providing clear and timely updates and messages to staff when needed.
  • Provide internal communications support for CEO and leadership communications, including updates on organizational goals, initiatives, and key developments.
  • Evaluate the effectiveness of internal communication tools, providing recommendations for improvements based on feedback and analytics.
  • Collaborate with the IT department to troubleshoot and resolve technical issues related to the intranet.
  • Support earned media efforts as needed.
  • Performs other duties and tasks as assigned by leadership.
Cause-Driven Leadership Competencies

CRITICAL THINKING & DECISION MAKING: Makes informed decisions based on logic, data, and
sound judgment 
COLLABORATION: Creates sustainable relationships within the Y and with other organizations in
service to the community 
COMMUNICATION & INFLUENCE: Listens and expresses self effectively and in a way that
engages, inspires, and builds commitment to the Y’s cause 
CHANGE LEADERSHIP: Facilitates, co-creates, and implements equitable change for the good of
the organization and/or community