Similar Positions
VP of Marketing and Communications
Georgia Mountains YMCA
Association Director of Communications
YMCA of Metropolitan Washington
Marketing and Communications Director
YMCA of Northern Utah
Are you a creative dynamo with a knack for turning sports and special events into must attend experiences?
Job Description
We're looking for a vibrant Director of Business Development & Marketing to champion 17 Springs as the ultimate destination for thrilling sports and unforgettable events. This role is all about captivating crafting marketing campaigns, forging exciting partnerships, and bringing our facility’s energy to life.
Why Millbrook, AL?
Millbrook offers a charming and welcoming small-town atmosphere with the conveniences of a larger city just a short drive away. Enjoy a blend of serene natural beauty and vibrant community life, including local parks, family-friendly events, and excellent schools. Plus, with its proximity to Montgomery, you'll have access to a wide range of cultural, dining, and entertainment options. Millbrook provides an ideal setting for both professional growth and a high quality of life.
Qualifications
- Bachelor’s degree in marketing, business administration, or a related field.
- 3-5 years of relevant experience or an equivalent mix of education and experiences
- Proven prowess in marketing and sales, ideally in sports or entertainment.
- Stellar leadership skills to rally and inspire your team.
- Excellent communication and negotiation skills that get results.
- Expertise in digital marketing tools and analytics platforms.
- A creative mindset with strategic vision and meticulous attention to detail.
- Experience using CRM systems to manage and nurture customer relationships.
- The ability to juggle multiple projects in a fast-paced environment.
- Experience in sponsorship sales and activation.
- A genuine passion for sports and recreation.
Essential Functions
- Ignite Buzz: Design and launch dynamic marketing strategies that spotlight our sports complex as the go-to venue for epic events.
- Create Magic: Develop standout campaigns across digital, social media, print, and beyond to boost our brand and draw crowds.
- Team Up: Work closely with the management squad to pinpoint target markets and tailor our approach to hit the bullseye.
- Elevate Presence: Manage our online persona—think website, social media, and online listings— keeping our messaging sharp and consistent.
- Showcase Success: Craft eye-catching marketing materials like brochures and flyers that make our facility shine.
- Analyze & Adapt: Dive into marketing metrics to fine-tune strategies and ensure maximum impact.
- Build Bridges: Cultivate and maintain vibrant relationships with local businesses, schools, and sports organizations to unlock new partnership and sponsorship opportunities.
- Lead the Charge: Guide our sales team to capture leads, nurture prospects, and close deals for facility rentals, memberships, and sponsorships.
- Capture the Moment: Gather and share inspiring stories, photos, and testimonials to spotlight the magic of our park.
- Maximize Revenue: Develop smart pricing strategies and promotional offers to keep our venue bustling and profitable.
- Stay Ahead: Keep your finger on the pulse of industry trends and customer preferences to keep our strategies fresh and innovative.
Required Certifications
CPR/First Aid certification (or obtain within 30 days of hire).
About 17 Springs:
In 2017, overlapping conversations between the City of Millbrook, Grandview Family YMCA, Elmore County Board of Education, Elmore County Economic Development Authority, and Elmore County Commission started the journey now referred to as 17 Springs. The name 17 Springs is rooted in a historic art festival hosted decades ago in the Millbrook community on the YMCA property. Looking for an iconic name for the joint development of recreational, entertainment, and retail opportunities, the partnership settled on 17 Springs as the name to serve as its brand. From the basis of 17 Springs, the recreational outdoor area has been dubbed “The Fields at 17 Springs” while the future event center has been named “The Fieldhouse at 17 Springs”. The adjacent commercial areas planned as a dining, hospitality, shopping, and entertainment district carry the name “The Marketplace at 17 Springs”.
About YMCA of Greater Montgomery:
The YMCA of Greater Montgomery is a leading nonprofit organization dedicated to strengthening the community through youth development, healthy living, and social responsibility. With a focus on inclusivity and accessibility, we provide programs and services for individuals and families of all ages and backgrounds. As a $18 million association with 15 centers, we offer upward advancement opportunities and a strong Y community with significant market penetration. For more information visit www.ymcamontgomery.org.
Ready to make an impact? Join us and lead the way in transforming our facility into a hub of excellence and excitement! Apply today and shape the future of our community! Submit a cover letter, resume, and references to Bill Myers at [email protected].
The YMCA of Greater Montgomery is proud to be an equal-opportunity employer. Employment is subject to a background check.