Member and Wellness Engagement Director

YMCA
How to Apply
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Join our team in Birmingham, Alabama! 
Job Description

The Member and Wellness Engagement Director promotes a positive, professional, and welcoming atmosphere by providing excellent customer service and exemplifying our YMCA values. This position is responsible for engaging members of all ages through programming initiatives, ongoing relationship development, and staff oversight to promote a great member experience to maximize the health and well-being of the community, improve revenue potential, and increase member retention through member and family engagement programs. 

Qualifications
  • Bachelor's degree in related field preferred or equivalent combination of education and experience. 

  • Previous supervisory experience in customer service preferred. 

  • Excellent personal computer skills and experience with standard business software. 

  • Ability to relate effectively to diverse groups of people from all social and economic segments of the community. 

  • Demonstrated customer service orientation with the ability to develop and maintain effective relationships across departments and with donors and volunteers. 

  • Flexibility to support, as needed, the time-sensitive functions of program and/or service activities (such as special events). 

  • Successful completion of background and Child Abuse and Neglect screening. 

  • Acquire and maintain the following certifications within 30 days of start date via YMCA, American Red Cross, American Heart Association and American Health and Safety Institute (ASHI): 1. First Aid/CPR /AED (valid 2 years unless otherwise noted) 

  • Requisite Online Training Modules (completed prior to start date and repeated annually). 

Essential Functions
  1.  Member Experience and Engagement:

  • Create a member-focused, welcoming, and safe culture where all feel a sense of belonging, modeling relationship-building skills in all interactions.

  • Foster a climate of innovation and problem-solving to ensure member satisfaction.

  • Implement membership strategies to support recruitment of new members and retention of existing members.

  • Staff Recruitment and Development:

    • Recruit, hire, train, develop, schedule, and direct personnel and volunteers as needed.

    • Review and evaluate staff performance, develop strategies to motivate staff, and achieve goals.

  • Programming and Innovation:

    • Develop, implement, and grow innovative programming to enhance the member experience, particularly for families, seniors, other adults.

    • Promote programming and membership enrollment, coordinating program registration logistics for phone, walk-in, and web registration.

    • Collaborate with the Youth and Aquatics Program Director on planning and organizing initiatives such as Summer Day Camp, the 7th-grade membership initiative, and enrichment programming.

  • Wellness Program Oversight:

    • Lead and manage wellness programs, including health coaching and personal training.

    • Ensure effective wellness promotion, risk reduction, and lead evidence-based initiatives for chronic disease management.

    • Develop and deliver new member orientation and fitness program onboarding.

    • Integrate wellness programming into member and family engagement initiatives to promote a holistic approach to health.

  • Marketing and Community Outreach:

    • Support marketing efforts for all programs and coordinate with the Association Marketing Department.

    • Partner with community organizations to implement health strategies and represent the YMCA at community events.

  • Operational Oversight:

    • Oversee Child Watch staff and operations, including facilitating monthly Kids Night Out events.

    • Ensure proper implementation of front desk procedures and adherence to business systems, cash handling, and technology standards.

    • Maintain high standards of cleanliness and presentation in member spaces, offices, and storage areas.

    • Attend all leadership team meetings, Membership Engagement and Childcare cabinets, board meetings, and other required activities.

  • Financial Management:

    • Participate in the planning of the annual budget and manage the approved budget for membership/wellness and family programming.

    • Monitor and manage program payments and ensure collection of program fees prior to program start.

  • Campaign and Leadership:

    • Assist with Annual Campaign and empower staff to participate actively in the campaign.

  • Member and Staff Interaction:

    • Be visibly involved with members, volunteers, and staff in a positive, friendly manner, demonstrating YMCA core values.

    • Be present and available for programs, including nights and weekends.

  •  Compliance and Risk Management:

    • Ensure compliance with risk management, quality standards, child abuse, and safety policies for all program areas.

    • Adhere to policies related to boundaries with children and teens, attend required abuse risk management training annually, and report any suspicious or inappropriate behaviors.